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| May 15, 2025 |
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General News: Message Board at 2 Alices Gets Noticed
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| Occupy 2 Alices |
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| This sign lead to a second version, below. |
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| Atticus expressed himself on this sign. |
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October 16, 2011
If you drove by 2 Alices Coffee Lounge earlier this week, you may have gotten the idea that Occupy Wall Street protestors had gotten a toehold in the village of Cornwall-on-Hudson. Outside the popular coffee spot, the sign read, Occupy 2 Alices, a message that co-owner Mikey Jackson said he created because the Occupy movement was grabbing headlines nationwide. “Occupy 2 Alices, to me, meant, ‘come in and get a cup of coffee,‘ not a political statement” he said, noting that the place was hopping during the five days when the sign was up.
Jackson says that he and the staff started having more fun putting messages on the sign earlier this year and often toss around ideas in the morning about what to write on the folding sign outside the shop on Hudson Street. From messages on hot humid summer days that promoted air conditioning inside or the latest Dora pops for kids, the humor on the signs have taken off recently.
When a U.S. satellite the size of a bus was expected to break up in the atmosphere last month, raining debris on the Earth , 2 Alices’s sign announced that a bit of it had fallen in Black Rock Forest, attracting people inside if for no reason than to find out if the report was really true.
Mikey Jackson said that he started to get positive response from people about the signs, with one patron mentioning that he loved driving by every day to see what was new on the sign. He says he hopes that he doesn’t alienate anyone with the sign with arrows, one pointing inside for coffee, the other pointing ahead to a speed trap. That sign evolved from an earlier one that showed gas ahead, coffee inside.
Some of the women who come in after they drop their children off at school gave him the idea to praise Soccer Moms and another welcomed women whose husbands were glued to the football game. Even his six-year-old son, Attitcus, has pitched in to draw a picture on the sign of a man and a fire. He’s drew that on a sign that sums up the theme of the message board: “Espresso yourself.”
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